Valentina Bernocco
Vinyl is coming back, or rather it was not never leave. In the nineties a bit 'all would have bet on CDs as a format intended to conquer the future, supplanting mercilessly tape cassettes and LPs. And so it was, at least in part. But nobody could have imagined that twenty years after the most antiquated in the media was still in fashion, most fashionable of the CD. Nor was the MP3 has tarnished the appeal of vinyl retro, yes, but never obsolete.
Tdk The novelty and nostalgia of the record companies
The year of 2008 that was great back in the States where sales almost doubled, from 1 to 1.8 million units, reaching Then in 2010 at an altitude of 2.8 million. For some time many international artists (Pearl Jam and Radiohead, to name a few precursors ) regularly split their music releases in a "basic" version, on CD, and one for the loyal fans, box equipped with one or more vinyl records. And if the record fairs and collectors used are actually known, but perhaps a little 'selective electronics companies today also took the opportunity of a commercial analog revised.
The AMARCORD that works.
TDK these days is launching a new turntable that combines a vintage and elegant design to advanced technical features, starting with the mechanism operated by a semi-quiet motor and rubber belt, which minimizes vibration , and the display with built-in equalizer. But there's more: one of the two versions of this model, which is part of a wider range of media for audio playback TDK Life on Record , integrates a USB socket to connect to your computer and transferred, via a supplied software to convert audio tracks in mp3 format.
from cassette to MP3.
apparatus of this type are not entirely new to the market, but it is significant that bet is now an established brand such as TDK, still associated in 'collective imagination to legendary cassette tape of the eighties and nineties. It is an important step not just from the technological point of view, because - so to speak - emotional nostalgia is not an end in itself, but really aimed at taking a piece in the future of our past, without giving up the advantages of digital.
digital and analog, a possible coexistence
digital and analog, a possible coexistence
The basic idea of \u200b\u200bproducts such as USB turntable lies in the integration of two listening options, and ultimately of two worlds now no longer competing on the one hand digital, the other the analog. The magic word of the era of new media - convergence - show another of its faces, or the ability to make easy, almost hidden, the transition from one medium to another, between one world and another. We therefore have of all known digital bonus (reproducibility, miniaturization and portability of the media, cost reduction, etc..) without depriving us of the pleasure of buying, collecting, touching a physical object charged with emotional values \u200b\u200band rituals.
THE MYTH OF VINYL.
Today, perhaps, the idea of \u200b\u200ba turntable is compatible with digital files no surprise much, but until not so long ago might have generated skepticism. Rather than keep pace with times, technology is always a walk bit 'faster, and we can not know if and when necessary also the mp3 now will no longer favors the market. Looking back, however, the main constant that has held together music fans through the decades and it looks like him, the legendary black disc .
And if the vinyl bury them all? ;)
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